HISTORY OF A MARCA
Scalextric was launched in 1962 by the EXIN toy and in 2017 celebrated the 55th anniversary in Spain. Over these fifty-five years, SCALEXTRIC® / SCX® has managed to stay as one of the most desired toys by thousands of children. In the late 1990s, SCALEXTRIC® it impacted the market again thanks to the application of technological innovations in its products, such as the total removal of cables within cars, lights with fiber optic transmission, and neodymium magnets for better stability, and all supported with a new marketing strategy. Since 1962 SCALEXTRIC® has been an aspirational benchmark for children and for parents an unbeatable gameplay element shared with their children. In 2018 the new company SCX S.L. (Scale Competition Xtreme S.L.) gives a new air to this toy of always modernizing your image and giving a new boost to the brand.
WHAT'S SCALEXTRIC?
There are toys that do not pass in fashion and that for many years they have been on the market, they remain present, year after year, in the letter that the children send to the Kings. This is the case of Scalextric® a toy that has been more than 50 years and continues to provoke passion and enthusiasm in both parents and their children. On the other hand, Scalextric® unlike the vast majority of toys, it allows something as important as parents and children share time together. From the first moment, starting with the assembly of the tracks of the circuit and following with the competition, the lessons to improve the driving and performance of the cars, etc..., Scalextric® becomes a meeting point between children and adults. Good habits such as order, patience, effort, discipline and teamwork, among many others, are what breathes the DNA of Scalextric®.
